Privacy Policy
Last updated: August 2026
Design Identity, trading as Created for Schools (“we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, sign up to receive marketing communications or purchase products or services from us.
For the purposes of UK data protection law, Design Identity trading as Created for Schools is the data controller responsible for your personal information.
Business owner: Kathryn Leadbeater
Trading name: Created for Schools
Registered business name: Design Identity
Address: 24 Ashlea Close, Garforth, Leeds, LS25 1JX
Email: hello@createdforschools.co.uk
Phone number: 01924 387684
What information we collect
Depending on how you interact with us, we may collect information including:
Your name
Email address
Telephone number
School or organisation name
Job title or role
Billing and delivery address
Details of your enquiry
Details about the products or services you are interested in
Order and transaction information if you purchase from us
Marketing preferences
Information you provide when completing a form or communicating with us
Technical information about how you use our website, such as your IP address, browser type, device information and website activity
We do not intentionally collect personal information directly from children through our website. Our website, products and services are intended for schools, teachers, school staff and other adult customers and contacts.
How we collect your information
We may collect personal information when you:
Contact us through the website
Send us an email or contact us directly
Request information or a quotation
Sign up to receive emails or marketing communications
Place an order or purchase a product or service
Interact with our website
We may also collect certain technical information automatically through cookies and similar technologies when you use our website.
How we use your information
We may use your personal information to:
Respond to enquiries and requests
Provide quotations and information about our products and services
Process and fulfil orders
Manage our relationship with customers and schools
Provide customer service
Send relevant marketing communications where permitted
Manage marketing preferences and unsubscribe requests
Improve our website, products and services
Understand how visitors use our website
Maintain appropriate business and financial records
Meet our legal and regulatory obligations
Prevent fraud or misuse of our website and services
Our lawful basis for using your information
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract: where processing your information is necessary to provide a product or service you have requested, to provide a quotation, or to take steps before entering into a contract with you.
Legitimate interests: where it is necessary for the legitimate operation and development of our business, for example responding to business enquiries, maintaining customer relationships, improving our services and, where appropriate, communicating with schools and business contacts about relevant products and services. We consider the impact on your privacy before relying on legitimate interests.
Consent: where you have actively agreed to a particular use of your information, for example where consent is required for email marketing or non-essential cookies. You can withdraw your consent at any time.
Legal obligation: where we need to process or retain information to comply with the law, for example for tax and accounting purposes.
The ICO requires businesses to identify and explain their lawful basis rather than simply saying that information is collected and used. Legitimate interests can be used for direct marketing in appropriate circumstances where PECR does not require consent, but the business must consider whether the use is proportionate and something the person would reasonably expect.
Email marketing
We may use your contact information to send you relevant news, updates, resources, products, services and offers from Created for Schools.
Where consent is required, we will only send electronic marketing where you have given us appropriate consent.
Different rules can apply when we communicate with schools and other organisations in a business-to-business capacity. Where permitted by law, we may contact business and school contacts about products or services that we believe are relevant to their organisation.
You can opt out of marketing communications at any time by using the unsubscribe link included in our marketing emails or by contacting us directly.
We will respect your marketing preferences and may retain limited information on a suppression list to ensure that we do not contact you again after you have opted out.
This is particularly important because the right to object to the use of personal information for direct marketing is absolute.
Squarespace
Our website is hosted using Squarespace.
When you use our website, submit a form or sign up to receive communications, information may be processed through Squarespace’s systems.
We may also use Squarespace Email Campaigns to manage and send our email communications.
Squarespace may process information on our behalf in accordance with its own privacy and data protection arrangements.
Google Analytics
We use, or may use, Google Analytics to help us understand how visitors use our website. This can provide information such as which pages are visited, how visitors arrive at our website and how people interact with it.
Google Analytics may use cookies and similar technologies to collect information about website usage.
Where required, analytics cookies will only be used after you have given your consent through our cookie controls.
Cookies
Our website uses cookies and similar technologies. Some cookies are necessary for the website to work correctly, while others help us understand website usage and improve our services.
Where consent is required, non-essential cookies, including analytics cookies, will not be placed until you have made your choice.
You can manage your cookie preferences through the cookie controls on our website.
Payments
If we offer online payments, payment information may be processed securely by a third-party payment provider.
We do not directly store full payment card details. The payment provider will process payment information in accordance with its own privacy and security policies.
Details of the relevant payment provider may be added to this Privacy Policy when online payments are introduced.
Who we share your information with
We do not sell your personal information.
Where necessary, we may share information with trusted organisations that help us operate our business, including:
Website and email service providers, including Squarespace
Analytics providers, including Google
Payment providers, where online payments are offered
IT and technical service providers
Professional advisers such as accountants
Delivery or fulfilment providers where required to complete an order
Government bodies, regulators or law enforcement where we are legally required to do so
We only share personal information where there is a legitimate reason to do so and expect service providers processing information on our behalf to handle it appropriately.
International transfers
Some of the service providers we use may process or store personal information outside the UK.
Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with UK data protection law. This may include relying on UK adequacy regulations or appropriate contractual safeguards.
How long we keep your information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, accounting and reporting requirements.
For example, information relating to transactions and financial records may need to be retained for the period required by tax and accounting law. Enquiry and marketing information will be reviewed periodically and deleted or anonymised when it is no longer required.
Where someone opts out of marketing, we may retain the minimum information necessary on a suppression list so that we can respect their request in the future.
Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information
Object to certain uses of your information
Ask for certain information to be transferred to you or another organisation
Withdraw your consent where we rely on consent
You have an absolute right to object to your personal information being used for direct marketing.
If you would like to exercise any of these rights, please contact us using the details below.
No fee required – with some exceptions
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Changes to this notice and your duty to inform us of changes
This notice was last updated on: 25 August 2026 and historic versions can be obtained by contacting us.
Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.
Contact us
If you have any questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact:
Kathryn LeadbeaterDesign Identity trading as Created for Schools24 Ashlea CloseGarforthLeedsLS25 1JXEmail: design@schoolpostcards.co.uk
Complaints
If you have concerns about how we use your personal information, please contact us first so that we have the opportunity to address them.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information Commissioner's Office https://ico.org.uk/
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.
The latest version will always be published on this website, with the date it was last updated shown at the top.