Blue background with a curved gray top edge.
Blue background with a curved gray top edge.

School Branding & Logos

Two children in red shirts holding a whiteboard with a blue drawing of a house, star, and other shapes.
Two children in red shirts holding a whiteboard with a blue drawing of a house, star, and other shapes.

Is everything consistent and cohesive within your school, or have different messages, initiatives and designs developed over time? How easy is it for pupils, parents and external partners to understand what your school is all about?

Your School Branding should effectively represent your school ethos, creating a sense of pride, connection and belonging. From embroidery on uniforms and printed materials to your website and school signage, every touchpoint should work together to communicate your vision, values and identity.

School Identity design is much more than just a logo design, it’s also about consistently using a defined colour palette, fonts, layouts and messaging to build clarity, trust and recognition. Bespoke brand icons and can make your messaging easier to understand.  A school brand guide gives you direction on how to use these effectively across all your printed and digital school communications.

I can help whatever stage you are at; whether you need a full rebrand, or you already have a logo you like but no consistent identity or you want help to bring all your different designs and messaging together. I can offer advice, put a strategy together involving your pupils, create brand guidelines or templates to save time and make it easy for everyone throughout your school.

Let's create a school identity that reflects everything your school stands for

Get in touch and discuss your ideas

  • School Logos

    Close-up of a printed illustration of a knight in armor riding a horse, holding a lance, with yellow and blue decorative borders in the background and blurred text underneath.

  • School Characters

    Collection of colorful cartoon monsters and a robot with a shield, holding a pot, and a duck wearing a green cap.

  • School Badges

    Collection of colorful pins with various symbols and phrases related to religious reflections, resources, readiness, and responsibility placed on a wooden surface.

  • School House Designs

    Colored illustrations of four planets: Saturn, Earth, Neptune, and Venus, each with expressive faces and labels, connected by lines.

  • Mission Statements

    A group of school children standing in front of a colorful school sign with a cartoon knight riding a horse. The children are wearing school uniforms and pointing at the sign.

  • School Values

    Colorful educational poster about values featuring cartoon crow characters with various traits and messages.

  • School Signage

    Blue sign with a white left arrow pointing to the school office, featuring a cartoon bear. Below, a stone plaque reads "The Sutton Hall."

  • School Stationery

    Colorful educational materials from Arbourthorne Community Primary School including plush toys with googly eyes, star-shaped signs, and printed charts promoting core values and learning concepts.
Help me with my school branding

Testimonials from schools and pupils

  • What you do brilliantly is take an idea that might be very rough and ill-formed, and you polish it up into something bright and sharp and clear. 

    Joe Brian, Headteacher, Conisbrough Ivanhoe Primary Academy

  • ““It makes me feel proud that I designed something for the whole school.”

    Pupil, Emmaus Catholic and Church of England Primary School

  • “We now have a number of child friendly and corporate routes through which we can communicate our vision and values”.

    Johnathan Sharp, Headteacher, Martin Frobisher Infant School

Services powered by pupil design

  • A school crest with a blue and yellow shield and a green and red shield, with text that reads "J" and "C" at the top and "Jerry Clay Academy" in the middle.

    School Branding & Logos

    Build a strong school identity through cohesive, consistent design that reflects your values, vision and culture. From logos and brand colours to school communications and large wall graphics, I make sure everything works together to help you communicate effectively with your whole school community.

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  • A young girl with glasses wearing a red polo shirt receiving a sticker from an adult. The girl is holding a sheet of stickers and a colorful booklet with a star and burst design, titled 'I care'.

    School Praise & Reward

    I create bespoke rewards that children genuinely value, keeping pupil motivation high throughout the school year to support your learning objectives. From badges and certificates to postcards and stickers, each design is tailored to your school to encourage and celebrate consistent effort and achievement.

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  • A star-shaped paper craft with phrases like "we are determined" and "we are respectful," accompanied by additional star-shaped papers with positive affirmations and the logo of Ashbourne Community Primary School.

    School Vision & Values

    Effectively communicate your school vision and core values to make them more memorable and meaningful. Whether you are introducing new values or refining existing ones, involving your pupils in the creative process helps deepen their understanding, strengthen engagement and build stronger connections.

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  • Three children in school uniforms pointing at a large colorful school sign depicting a knight in armor riding a horse with a fortress in the background and a blue sky with clouds. The sign contains a motivational message about education and school community.

    School Wall Graphics

    Bespoke school wall graphics can transform classrooms, corridors and shared spaces into inspiring learning environments. Child-friendly illustrations, engaging school values displays, illustrated timelines and clear, cohesive signage help pupils understand key messages and reinforce your school culture.

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